SOLSTICE Sunglass Boutique to Donate 10 Percent of Store Sales on the Summer Solstice to the Climate Project

06/10/09

SOLSTICE SUNGLASS BOUTIQUE TO DONATE 10 PERCENT OF STORE SALES ON THE SUMMER SOLSTICE TO THE CLIMATE PROJECT

NEW YORK - – June 10, 2009 – SOLSTICE Sunglass Boutique today announced its celebration of the Summer Solstice, which occurs on June 21, 2009 at 5:45 a.m., the moment summer officially begins north of the equator. To kick off the celebration, the sunglass specialty retailer will be donating 10 percent of all sunglass sales from its U.S. SOLSTICE Sunglass Boutique locations on June 21st to The Climate Project (www.theclimateproject.org), an international non-profit organization founded by Al Gore with a mission of increasing public awareness of the global climate crisis and its solutions.           

In addition, for the entire month of June, SOLSTICE will give 100 percent of the net proceeds from the sale of a specially designed SOLSTICE beach tote to The Climate Project. To add to the celebration, SOLSTICE wants to reward customers as well.

From June 10th – July 19th, buy any pair of sunglasses valued at $250.00 or more and receive the Summer Solstice beach tote FREE (retail value $20.00).  Or, with any $125.00 purchase – the beach tote is available for $10.00.  For those eager to make a difference, purchase the beach tote for its retail value of $20.00 and SOLSTICE will donate the net profits to The Climate Project. 

“Summer Solstice is the perfect opportunity for us to celebrate the upcoming season and, to be able to do so with an organization as inspiring and progressive as The Climate Project, is something we are truly proud of,” said Rick Talmage, chief operating officer of SOLSTICE Sunglass Boutique. “With our Summer Solstice promotion and partnership with The Climate Project, customers can leave SOLSTICE feeling good not only about their new sunglasses, but with the knowledge that a portion of their purchase will help support environmental responsibility."

What separates SOLSTICE from other sunglass retailers is their unique “hands-on” open sell retail format. Sunglasses are not kept behind a counter, or under lock and key; instead, customers are encouraged to freely try on as many pairs as they like with maximum ease.  

The highly trained selling specialists at SOLSTICE are always on hand to assist in selecting the best sunglasses for a customer’s face shape, size, and lifestyle. They also keep customers in the know about what sunglasses the celebrities are wearing – especially as many of them, as well as their stylists – shop regularly at SOLSTICE.           

With over 150 locations in major cities nationwide, SOLSTICE Sunglass Boutique offers one of the largest selections of designer sunwear of any department store or sunglass specialty retailer, with over 1,000 pairsfrom which to choose.  With prices starting at $65.00 (in select locations), it’s easy to explore the hottest collections at SOLSTICE, including, Alexander McQueen, Armani Exchange, Balenciaga, Bottega Veneta, 55 DSL, Diesel, Dior, Emporio Armani, Giorgio Armani, Gucci, Hugo Boss, Jimmy Choo, Juicy Couture, Kate Spade, Marc by Marc Jacobs, Marc Jacobs, Smith, Valentino and Yves Saint Laurent, among countless others, including the new ‘80s-inspired Carrera vintage sunglasses line.

About Solstice Sunglass Boutique

SOLSTICE Sunglass Boutique is a luxury sunglass specialty chain owned and operated by Solstice Marketing Concepts (SMC), LLC, the New York Citybased subsidiary of the renowned Italian designer eyewear manufacturer Safilo Group. For general information and store locations, visit www.solsticestores.com or call SOLSTICE toll free 1-866-246-9043.

About The Climate Project

The Climate Project (TCP) is an international non-profit organization founded by Nobel Laureate and former Vice President Al Gore. With its global headquarters in Nashville, Tennessee, TCP’s mission is to increase public awareness of the climate crisis in the United Statesand abroad. TCP consists of a professional staff and more than 2600 volunteers worldwide who have personally been trained by Gore to present a version of the slide show featured in the Academy Award-winning film An Inconvenient Truth. In February 2009, TCP expanded its mission with a new commitment to advocacy and activism to combat climate crisis.

CONTACTS:

Solstice Sunglass Boutique / Safilo USA

Eden Wexler / Kelley Hayes

973-576-2552 / 973-576-2553

edenw@safilousa.com / kelleyh@safilousa.com

or

Coyne PR

Jessica Evans / Chris Tamburino

973-316-1665

ctamburino@coynepr.com

The Climate Project is Al Gore's climate change leadership program and is a part of the Alliance for Climate Protection, a 501(c)(3) non-profit organization. TCP's mission is to educate the public about the harmful effects of climate change and to work toward solutions at a grassroots level worldwide. TCP supports more than 3,500 diverse and dedicated volunteers worldwide. TCP Presenters have delivered 70,000 presentations and have reached a combined global audience of 7.3 million people. Your donation will allow us to engage even more people directly in our mission and empower every individual to play a part in solving the climate crisis.  Donations for The Climate Project are accepted through the Alliance for Climate Protection. Please specify that your gift should be allocated to The Climate Project fund. Contributions or gifts to The Alliance for Climate Protection are deductible as charitable contributions for Federal income tax purposes. No goods or services of any value were or will be transferred to you in connection with this donation. Unless otherwise indicated, donations are considered unrestricted and will be used by the Alliance to fulfill its overall mission and goals.

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